REAL ESTATE YOUTUBE CASE STUDIES

Our Agents Become the Local Authority in Their City

When buyers and sellers research their market on YouTube, they find our agents first.

  • The go-to channel for their city
  • Inbound leads from people researching the area
  • Built by licensed agents

Marquez Branson: Dallas, Texas

From almost giving up on Dallas to the top real estate channel for the city's biggest searches.

  1. The Challenge

    Before Agent Marketers, Marquez had already paid for several YouTube services but couldn't take his channel to the next level. Dallas is one of the most competitive real estate markets on YouTube, and he was close to giving up on it and targeting only Fort Worth instead.

  2. The Strategy

    We told him to stay the course. With his on-camera presence and the right channel strategy, we saw a real opportunity to own the searches people use most when researching the area, like "Dallas TX" and "Dallas Texas," which are searched millions of times every month.

  3. Today

    Marquez is now the go-to real estate channel for people researching Dallas. His videos consistently rank at the top of YouTube for the city's biggest searches. That steady flow of viewers turns into inbound conversations with buyers and sellers, and helps him close millions of dollars in real estate each year directly from YouTube.

Behind the Scenes: YouTube Studio

Real analytics from Marquez's channel. Click any screenshot to see it full size.

Channel · 1M+ views in the last 365 days
Channel · 100K+ views in 28 days
Top video · Dallas' Most Exclusive Neighborhoods, 188.8K views
Top video · Dallas vs. Houston, 164K views
Top video · Moving to Dallas 2026, 140.3K views
New video · 17.3K views in its first 7 days

Andrew Michael: Jacksonville, Florida

From experimenting with YouTube to ranking for the searches people use most when researching Jacksonville.

  1. The Challenge

    Andrew had tried YouTube before, but never saw the results he knew were possible. He had watched other agents build their business on the platform and believed it could become a powerful lead source, but he wasn't sure what direction to take or how to truly unlock the YouTube algorithm.

  2. The Strategy

    We built his channel around a clear focus on the Jacksonville market, with videos aimed at what people actually search when they're researching the area and deciding whether to move there.

  3. Today

    Andrew's videos now rank for many of the most searched terms about living in Jacksonville, Florida, including the highly competitive "Jacksonville FL," which is searched millions of times each month. His channel consistently brings in inbound conversations with people researching the area, and helps him close millions of dollars in real estate each year.

“The best leads to work with… better than any other lead source.”
— Andrew Michael

Behind the Scenes: YouTube Studio

Real analytics from Andrew's channel. Click any screenshot to see it full size.

Channel · 175K views in the last 365 days
Top video · 16 Developments Changing Jacksonville, 42.4K views
Top video · Moving to Jacksonville 2025, 17.7K views
Top video · Jacksonville Is Going To BOOM, 15.5K views
Top video · Everything NEW in Jacksonville 2026, 14K views
Top video · Living in Jacksonville Is UNBEATABLE, 10.1K views

YOUR MARKET. YOUR CHANNEL.

Become the Local Authority in Your City

When buyers and sellers research your market on YouTube, they should find you first. We only work with 2 agents per market, so book your free strategy call to see if your city is still open.

Check If My City Is Available →

Matt Leicht: Sarasota, Florida

Already successful on YouTube, Matt wanted his time back and his next level of growth. Today his team ranks #1 among Real Broker's small teams in Florida.

  1. The Goal

    Matt already had a successful channel when he booked his strategy session, but running it took valuable time away from his business. He came to us with two clear goals: get his time back, and take his channel to the next level with more leads, more closed deals and a growing team.

  2. The Strategy

    We took video production off his plate so he could focus on his clients and his team, while our coaching kept sharpening his channel strategy for the next stage of growth.

  3. Today

    Every goal reached, and then some. The Matt Leicht Group ranks #1 on Real Broker's Top 10 Small Teams list for Florida year-to-date production. Matt also closed the biggest deal of his career, representing the buyer on a Sarasota home that sold for over $2 million.

#1 Small Team

in Florida · Real Broker YTD production, 2026

$2M+ Sale

Biggest deal of his career · buyer side, Sarasota

“…we are crushing! Thankful for you and your team.”
— Matt Leicht

Behind the Scenes: YouTube Studio

Real analytics from Matt's channel. Click any screenshot to see it full size.

Channel · 263K views in the last 365 days
Channel · 35.9K views in the last 28 days
Top video · Lakewood Ranch tour, 23K views
Top video · I Sold My Sarasota Home, 17K views
Top video · Living In Sarasota 2026, 12.7K views
Top video · Where Sarasota's Ultra Wealthy Live, 11.3K views

Aaron Cullen: Portland, Oregon

Aaron's channel had stalled. One year with Agent Marketers brought it back to life, and the numbers tell the story.

  1. The Problem

    Aaron tried courses and other services before he found us. He saw some early success, but then his channel started to die off. Views slowed down, and so did the leads.

  2. The Strategy

    He came to us to resurrect his channel and get it back on track. Aaron trusted the Agent Marketers method, and we got to work on the videos people in Portland are actually searching for.

  3. One Year Later

    Aaron just passed his one-year mark with us, and he hasn't looked back. His watch time nearly doubled and his channel is growing again. There's a reason our clients stick around.

1-YEAR REVIEW · LIKE FOR LIKE

11 Months Before Us vs. 11 Months With Us

The fairest test: the same length of time, back to back. Same channel, same agent, same city.

Views

+69%

Before62,019

After104,504

Watch Hours

+91%

Before4.4K

After8.4K

New Subscribers

+70%

Before+276

After+470

Ad Revenue

+135%

Before$388

After$911

The takeaway: watch time nearly doubled year over year. People aren't just clicking on Aaron's videos, they're staying to watch, and that's how viewers turn into clients.

Before: Nov 29, 2024 to Oct 31, 2025 (337 days). After: Nov 1, 2025 to Oct 4, 2026 (338 days). Channel-wide totals from YouTube Studio. See the original report

Behind the Scenes: YouTube Studio

Real analytics from Aaron's channel. Click any screenshot to see it full size.

Channel · 110K views in the last 365 days, watch time up 73%
Channel · 14K views in the last 28 days, 4.4K more than usual
Top video · Moving to Portland Oregon, 12.5K views
Top video · Living In Portland Is UNBEATABLE, 4.9K views

Heather & Lisa: Venice, Florida

No filming experience, zero YouTube knowledge and a smaller market. Today their channel brings in leads and closed deals on a consistent basis.

  1. The Start

    Heather and Lisa came to us completely fresh. They had never filmed a video and knew nothing about YouTube. But they had seen other agents in their market using YouTube to generate leads, and they were ready to dive in.

  2. The Big Question

    Will this work in our small market? Venice is a smaller city just south of Sarasota, and it isn't as well known. We knew our method works in any market, no matter the size, so we built their channel from day one around what people moving to Venice are searching for.

  3. Today

    Over a year later, Heather and Lisa generate leads and close deals from YouTube on a consistent basis, and they're still growing with Agent Marketers.

+807%

Watch time, last 365 days vs. the year before

123K Views

In the last 365 days, from a channel that started at zero

Does real estate YouTube work in a small market?

Yes. Venice, Florida is a smaller city that isn't nearly as well known as Sarasota or Tampa, and Heather and Lisa still built a channel that generates leads and closed deals. In a smaller market there's less competition on YouTube, so the agents who show up first become the local authority fast.

Behind the Scenes: YouTube Studio

Real analytics from Heather & Lisa's channel. Click any screenshot to see it full size.

Channel · 123K views in the last 365 days, watch time up 807%
Channel · 37.6K views in the last 90 days, up 68%
Top video · Venice Locals Spill The TRUTH, 28.1K views
Top video · Wellen Park video tour, 6.7K views
Top video · Moving to Venice Florida, 6.2K views
Top video · Things To Do In Venice Florida, 5.5K views

Kara S. Lawrence: Atlanta, Georgia

From former attorney with zero YouTube experience to ranking in one of the most competitive markets in the country.

  1. The Challenge

    Kara came to Agent Marketers as a newer real estate agent with zero experience in YouTube or content creation. After moving from a career as an attorney into real estate, she quickly learned that generating leads in this industry was an entirely different challenge.

  2. The Strategy

    We started her channel from the ground up. With our coaching and her commitment to improving with every video, she stayed consistent and her channel began gaining traction in one of the most competitive markets in the country.

  3. The Results

    Through our coaching and her consistency, Kara built a channel that ranks for "Atlanta GA," which is searched more than 11 million times per month. The foundation we built together turned YouTube into one of the most powerful lead sources for her growing real estate business, and her channel continues to reach people researching the Atlanta market today.

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D J S P V A

Dallas · Jacksonville · Sarasota · Portland · Venice · Atlanta

ONLY 2 AGENTS PER MARKET

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Big market or small, brand new to YouTube or already filming, our agents become the local authority in their city. Book a free 30-minute strategy session with Ryan and find out if your market is still open.

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